Guide London is a prestigious clothing label based in London, started in 1973 by Isaac Benson. His two sons now operate the brand, which has sold over one million shirts in the last 10 years.
They came to Leap Digital requiring a PPC campaign on Facebook. Our best ad set delivered 13 X the return on ad spend.
The requirements were difficult. They could not offer a discount code, nor could they give us any offer to promote, so it was up to us to create the best ads we could with our expertise.
We ran engagement ads over several audiences. Once we found the audiences that were responding, we switched over to dynamic product ads and retargeted website visitors through the facebook pixel. Ad copy was heavily tested and we had some big wins.